Political Social Media Interface Optimization

We implemented a redesign and optimization based on user feedback for a social media mobile application, which led to raising awareness on key topics and promoting civil discourse on political issues in the US.

Project Overview

Year	2025
Industry	edTech, Social Media
Duration	10 months
Services	Frontend development Project management

Technology Stack Used

React Native

Typescript

Redux

React

Challenge

A civic-tech startup asked Celadonsoft to modernize its iOS / Android app — without touching the legacy backend or adding a QA team—and do it fast.

Challenges solved
• Redesign the entire UI while preserving every existing API call
• Ship new video-heavy features under a strict “no-backend-changes” rule
• Work with a non-technical Product Owner, slowing approvals
• Hit an aggressive timeline with zero dedicated QA resources

Solution

What we delivered

Fresh, accessible interface crafted from multiple design concepts and usability tests
Edge micro-services (video converter + hashing layer) that plug into the old backend yet speed uploads & playback
Front-end architecture tweaks that hide legacy limitations from users
Lightweight, team-wide code-review & demo loops that replaced formal QA and kept quality high

Impact for the client
• Brand-new look & feel, lower learning curve, and better retention metrics
• Video loads faster; engagement time is up while infrastructure remains untouched
• Approval cycles shortened thanks to structured communication—fewer reworks, quicker releases
• All enhancements delivered on schedule and under budget, with the legacy backend fully intact